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SUJI

The Suji floor sign: a matte black frame around a warm edge-lit panel, with a circular tap point at its centre.

A sign that belongs at the door.

Shown blank. Every panel is designed around the business it stands in.

Warm, not bright.

The panel is lit to 2700K, the same temperature as the lamps above your bar. Guests read it as furniture, not signage.

Two ways in.

Tap the disc with any phone made in the last decade, or scan the code. No app, no download, no account, no wifi password.

Placed where the question happens.

Entrance, dining room, bar, patio, private room. A sign is not a poster — it goes exactly where someone is about to wonder something.

The Suji wall sign: the same black frame and warm edge-lit panel, mounted flat against a wall.

The same object, on a wall.

Where floor space is precious — a counter, a hallway, a fitting room, a hotel corridor — the wall sign does the same work at eye level. Same frame, same light, same tap point.

Also shown blank. Wall or floor, the panel is designed the same way.

The whole interface is one circle.

There is no menu to learn and no instruction to read. People have been tapping phones against circles for years. Your guests already know what this is.

Close view of the sign's tap point: a black disc marked with the contactless symbol and the words TAP HERE.

One tap, and someone knowledgeable is already talking.

The phone opens a conversation with a host that knows your menu, your hours, your specials, and — this is the part that matters — the room the guest is standing in.

Your mark
Your name
Your photography

Shown blank, the same way the sign is. Every host is designed around the business it answers for.

Every sign knows where it stands.

A guest at the front entrance is deciding whether to come in. A guest at table nine has already ordered a drink. Those are different conversations, so Suji runs a different host at each touchpoint, each with its own brief.

Front EntranceNFC welcome sign
Welcomes arrivals and gets them oriented — reservations to the host stand, walk-ins to the wait list, takeout to the pickup counter. Deliberately does not talk about the menu.
Main Dining RoomQR table card
Answers menu and allergen questions, explains dishes, and surfaces chef specials when they fit the conversation. Hands reservation questions to staff rather than guessing.
Bar LoungeNFC bar sign
Knows the cocktail list, what is pouring tonight, and which bar bites are on happy hour until six.
Outdoor PatioQR table card
Handles the questions only patio guests ask — heaters, dogs, weather policy, whether the full menu is available outside.
Private Events RoomNFC welcome sign
Answers capacity, minimums, and set-up questions, then routes anything contractual to a human.

You describe your business. That is the whole setup.

Training is writing, not configuration. Type out what you serve, how you want to sound, and what you would rather the host not say. Upload a menu PDF if you have one. There are no intents to map and no flows to draw.

What you fill in

  • Business identity
  • Products & services
  • FAQ
  • Policies
  • Promotions

Every question is a fact about your business.

Guests ask a host things they would never stop a server to ask. Suji keeps the answers — and, far more usefully, keeps count of the questions you could not answer.

A restaurant’s first month

1 – 30 June

1,842
Total scans

+18% on last month

1,432
Location-aware scans

+22% on last month

892
Conversations started

+16% on last month

124
Conversion signals

+14% on last month

Conversations by hourBusiest at 6 PM
6 AM12 PM6 PM
Scans by location
Scans by location, out of 1,842 total
LocationScans
Outside Entrance
63234%
Main Dining Room
48626%
Bar Area
35219%
Private Events Room
21212%
Outdoor Patio
1609%

What they asked

QuestionTimes asked
What are your most popular dishes?342×
Do you have gluten-free options?297×
What's on special today?245×
Do you take reservations?201×
Can I see the menu?176×

What you couldn't answer

No answer in your knowledge banks

QuestionTimes asked
Is valet parking available?48×
Do you have a kids menu?41×
Can I bring my own wine?37×
Are dogs allowed on the patio?29×
Do you offer a tasting menu?24×

Forty-eight people asked about valet parking last month. Your menu doesn't mention parking anywhere.

That is not a chart. That is a sign to print, a line to add to your website, and a plausible reason four tables never showed up.

Put one in your room.

We will walk your floor with you, decide where the signs go, and have your host answering questions in about a week.